Last Updated: November 12, 2026
We respect your privacy and are committed to being transparent about how personal information is collected, used, disclosed, and protected when you visit our website, communicate with us, book an activity, or purchase products.
This Privacy Policy applies to https://www.mauiecotours.com and the services and transactions we provide through it.
It explains what information we may collect, why we process it, the service providers we work with, and the choices and privacy rights available to you.
By using our Website, you acknowledge that you have been provided with this Privacy Policy. Where consent is required by applicable law, we will request it separately.
1. Information We Collect
We collect personal information depending on how you interact with Maui Eco Tours.
Information You Provide Directly
When you contact us, make a reservation, request assistance, or purchase a product, we may collect:
- Your first and last name.
- Email address.
- Telephone number.
- Booking and reservation information.
- Selected activities, tour dates, and participant details.
- Billing information and transaction records.
- Shipping address and order details, when merchandise purchases are available.
- Messages, questions, feedback, and other information you voluntarily provide.
- Account information if customer account registration is available and enabled.
Certain activities may require additional participant or safety-related information, such as information needed to evaluate participation requirements or complete a waiver. We use such information for the relevant operational and safety purposes and do not intentionally use it for advertising.
Please provide only the information necessary for your inquiry or booking.
Information Collected Automatically
When you visit our Website, we and our technology providers may process technical and usage information, including:
- IP address and approximate location information.
- Browser type, device type, and operating system.
- Pages visited and interactions with the Website.
- Referring pages and traffic sources.
- Dates and times of visits.
- Website performance and diagnostic information.
- Cookie identifiers and similar online identifiers.
- Advertising click identifiers and conversion-related information, where advertising measurement tools are enabled.
Some information is necessary for website operation and security. Other information, particularly analytics and advertising data, may be subject to your consent or other rights under applicable privacy laws.
Information from Third-Party Services
We may receive information from booking platforms, payment providers, e-commerce services, customer communication platforms, and other providers involved in delivering the services you request.
The categories of information received depend on the service and its configuration.
2. How We Use Personal Information
We may use personal information to:
- Provide tours and activities: Process reservations, confirm availability, coordinate activities, and manage tour-related requests.
- Communicate with customers: Respond to inquiries and provide booking confirmations, reminders, scheduling updates, and customer support.
- Process payments and purchases: Facilitate transactions, maintain order records, and handle applicable refunds or payment inquiries.
- Fulfill merchandise orders: Process, produce, and ship merchandise when our online store is available.
- Maintain and improve our Website: Analyze performance, troubleshoot technical issues, and improve usability.
- Measure advertising performance: Understand how visitors interact with advertising and whether permitted actions, such as bookings, occur after ad clicks.
- Send marketing communications: Provide relevant promotional information where permitted by law and consistent with applicable consent and opt-out choices.
- Protect our business and customers: Detect misuse, prevent fraud, and maintain website and transaction security.
- Comply with legal obligations: Maintain necessary business records and respond to lawful requests.
We seek to use personal information only for appropriate, disclosed business purposes.
3. Tour Reservations and Bookeo
Maui Eco Tours uses Bookeo for aspects of its online booking and reservation process.
When you make a reservation, Bookeo may process information such as your name, contact details, selected tour, booking date, participant information, and applicable transaction details.
Depending on the booking flow, you may interact with a Bookeo-hosted page or a booking interface embedded within our Website.
Booking and payment information may be processed by Bookeo and relevant payment service providers in accordance with their own privacy and security practices.
Maui Eco Tours may use reservation information to manage bookings, communicate with guests, address changes or cancellations, and provide customer service.
We encourage customers to review the privacy information presented by the booking provider when completing a reservation.
4. Online Store, WooCommerce, and Printify
Maui Eco Tours is developing an online merchandise store using WooCommerce and Printify.
When merchandise purchasing and fulfillment features are activated, we may process:
- Customer name and email address.
- Billing and shipping addresses.
- Telephone number, where required.
- Items ordered, quantities, and transaction information.
- Order status, fulfillment details, and relevant customer service communications.
WooCommerce may manage customer, order, and checkout information within our website infrastructure.
Printify and its production or fulfillment partners may receive the information reasonably necessary to produce, ship, and support merchandise orders.
Payment information may be handled by the payment gateway selected for checkout. The applicable payment provider’s privacy practices and security controls will also apply.
We will review and update this Privacy Policy as necessary when merchandise fulfillment, shipping, and additional payment integrations become operational.
5. Payment Processing
We may use third-party payment processing services to facilitate tour reservations and merchandise transactions.
Depending on the service, payment providers may process billing details, payment method information, transaction amounts, and fraud-prevention data.
Maui Eco Tours does not request full payment-card information through ordinary website contact forms.
Payment information entered directly into a third-party checkout or payment interface is handled according to that provider’s practices.
We may retain transaction records as necessary for customer service, accounting, tax compliance, dispute resolution, and other legitimate business requirements.
6. Cookies and Similar Technologies
Our Website uses, or may use, cookies and related technologies to support website functionality, remember preferences, analyze activity, and measure permitted advertising interactions.
These technologies may fall into the following categories.
Essential Cookies
Essential cookies support necessary functions such as website security, consent preferences, session management, and shopping cart or checkout functionality.
Functional Cookies
Functional technologies support website features, embedded services, and user-experience preferences.
Analytics Cookies
Analytics technologies help us understand Website visits, interactions, and performance.
Marketing Cookies
Marketing technologies may help us measure advertising clicks, conversions, and campaign effectiveness.
We use Complianz to manage cookie information and visitor consent preferences.
Where required by applicable law, we seek consent before activating nonessential cookies or tracking technologies.
Visitors can manage applicable cookie choices through the Website’s cookie banner or available consent-preference controls.
Browser settings may also allow visitors to restrict or delete cookies. Disabling certain technologies can affect the availability or operation of some Website features.
For additional information about the cookies and services used on the Website, please see our Cookie Policy, available through the Website once published.
7. Website Analytics and Google Tag Manager
We use or may use Google Analytics 4 (GA4) to understand Website traffic and customer interactions.
Analytics information may include visited pages, interaction events, device information, traffic sources, approximate geographic information, and pseudonymous identifiers.
Google Analytics may process IP addresses during data collection; Google states that GA4 does not log or store raw IP addresses in its analytics reporting systems.
We also use Google Tag Manager (GTM) to manage supported website measurement tags.
Google Tag Manager is a tag-management tool. The information processed depends on the tags and services configured through it.
We aim to configure our measurement tools consistently with applicable privacy requirements and visitor consent choices.
For more information about Google’s data practices, visit:
https://policies.google.com/privacy
8. Advertising and ChatGPT Ads Measurement
Maui Eco Tours may advertise its tours and services through ChatGPT Ads and other advertising platforms.
When enabled, the OpenAI Ads Pixel or related conversion-measurement integrations may help us understand whether someone who interacts with an advertisement later takes an action on our Website.
Depending on the integration and the permissions applicable to a visitor, advertising measurement may involve:
- Advertising click identifiers.
- Page visits and interaction events.
- Booking or purchase conversion events.
- Transaction values and transaction identifiers, where appropriate.
- Device and browser information.
- Eligible matching information, where permitted.
Certain measurement features may process normalized and cryptographically hashed contact information, such as email addresses or telephone numbers, to help match eligible conversions to advertising interactions.
Hashed identifiers can still be subject to privacy laws and will be handled accordingly.
We do not intend to transmit payment-card numbers, sensitive participant safety information, or unrelated personal information to advertising platforms.
Advertising measurement tools will be used subject to applicable disclosure, consent, contractual, and privacy requirements.
Visitors may have rights to opt out of certain advertising-related disclosures, as explained below.
9. Embedded Content and Third-Party Website Services
Our Website may include services or resources provided by third parties, including:
Google Maps: Used to display maps or location-related information.
Google Fonts: Used for website typography and visual presentation.
Trustindex and Tripadvisor-related review displays: Used to present customer reviews and feedback.
Bookeo: Used for reservation and booking functionality.
Contact Form 7: Used to facilitate website inquiries.
When embedded third-party services load, the provider may receive technical information such as your IP address, browser details, or interactions with its content.
The information collected and the provider’s responsibilities depend on the service and its configuration.
We review these integrations as part of our website privacy and cookie-management process.
Links to external websites, including social media profiles, may take you to services governed by separate privacy policies.
10. Email, Telephone, and SMS Communications
If you provide contact information, Maui Eco Tours may use it to respond to your inquiry or communicate about a reservation or order.
These communications may include:
- Booking confirmations.
- Tour reminders.
- Schedule or weather-related updates.
- Customer service messages.
- Order and fulfillment updates.
- Promotional communications, where permitted.
We may use customer communication or CRM service providers to manage relevant messages and records.
Marketing emails and text messages will be subject to applicable consent and opt-out requirements.
You may unsubscribe from marketing emails using the available unsubscribe option. Where supported, text-message recipients may opt out using the instructions provided in the message or by contacting us.
Opting out of promotional communications does not necessarily prevent operational messages required to manage an existing reservation or transaction, where such communications are permitted by law.
11. When We Disclose Personal Information
We may disclose relevant information to trusted third parties where reasonably necessary for the purposes described in this Privacy Policy.
These recipients may include:
- Tour booking and reservation providers.
- Payment processors and financial service providers.
- E-commerce, printing, and shipping fulfillment providers.
- Website hosting, security, and technical support providers.
- Website analytics and measurement providers.
- Advertising and conversion-measurement providers.
- Customer service, email, and messaging platforms.
- Professional advisers and legally authorized recipients.
Depending on the purpose, these providers may act as service providers, processors, or independent businesses responsible for their own data practices.
We may also disclose information when necessary to comply with legal requirements, protect legal rights, investigate fraud, or respond to lawful requests.
Certain analytics and advertising disclosures may qualify as a “sale” or “sharing” of personal information under some US state privacy laws, even when no money is exchanged.
Where applicable, we provide the legally required notices and opt-out mechanisms.
12. Privacy Rights and Your Choices
Depending on your location and applicable law, you may have the right to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of eligible personal information.
- Obtain certain information about our collection, use, and disclosure practices.
- Opt out of certain sales, sharing, or targeted advertising activities.
- Withdraw consent for certain optional processing activities.
- Exercise applicable rights without unlawful discrimination.
These rights may be subject to legal exceptions, identity-verification requirements, and the laws applicable to our business.
California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where those laws apply.
These may include the right to know, delete, correct, and opt out of the sale or sharing of personal information, as well as other applicable protections.
Requests can be submitted using the contact information below.
Where legally required, we will also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control (GPC), and provide applicable privacy-choice mechanisms.
If a request involves information managed independently by a booking, payment, or other third-party provider, you may also need to contact that provider directly.
How to Submit a Privacy Request
To submit a privacy-related request, please contact:
fun@mauiecotours.com
Subject line: Privacy Request — Maui Eco Tours
Please describe your request and provide enough information for us to locate the relevant records.
We may need to verify your identity or authority before fulfilling certain requests.
We will respond in accordance with applicable legal requirements.
13. Data Retention
We retain personal information for periods reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining booking and transaction records, resolving disputes, meeting legal obligations, and protecting our business.
Retention depends on factors such as:
- The type and sensitivity of the information.
- The reason it was collected.
- The duration of a customer or business relationship.
- Applicable tax, accounting, and legal requirements.
- Relevant dispute-resolution and security needs.
- The retention settings and policies of third-party providers.
When information is no longer required, we seek to delete, anonymize, or otherwise appropriately manage it, subject to legal and operational obligations.
14. Data Security
We recognize the importance of protecting personal information and use appropriate administrative, technical, and organizational safeguards based on the nature of the information and our operations.
We also rely on third-party service providers for aspects of website hosting, payments, reservations, and related infrastructure.
No internet transmission, online service, or electronic storage system can be guaranteed to be completely secure.
If you believe information you provided through our Website has been compromised, please contact us promptly.
15. International Visitors and Data Processing
Maui Eco Tours is based in Hawaii, United States.
Visitors from other countries may interact with our Website or use our booking services.
Information may be processed in the United States or other locations where our service providers operate.
Where applicable law requires additional protections for international transfers or processing, we will take steps consistent with those requirements.
16. Children’s Privacy
Our tours and activities may be suitable for families, but online bookings involving minors should be completed by a parent or legal guardian where appropriate.
We do not intend to knowingly collect personal information directly from children under 13 without any consent required by applicable law.
If you believe a child has provided personal information improperly, please contact us so we can review the matter and take appropriate action.
17. External Websites
Our Website may contain links to booking providers, review platforms, social media services, and other external websites.
We are not responsible for the privacy practices or content of independently operated third-party websites.
We encourage visitors to review the privacy policies of those services before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technologies, data practices, or applicable legal requirements.
When changes are made, we will revise the “Last Updated” date at the top of this page.
Where required by law, we will provide additional notices or request consent for relevant changes.
We encourage visitors to review this Privacy Policy periodically.
19. Contact Maui Eco Tours
For questions about this Privacy Policy, requests involving personal information, or other privacy concerns, please contact:
Maui Eco Tours
Website: https://www.mauiecotours.com/
Email: fun@mauiecotours.com
Telephone: (808) 270-5015
Mailing Address:
P.O. Box 1965
Kihei, HI 96753
United States
We appreciate your trust and the opportunity to help you experience Maui’s ocean adventures.